Activation through engagement With all the digital marketing capabilities we have at our disposal these days, we sometimes forget how powerful printed direct mailings can be – especially with an augmented reality element added to the experience. Different audiences require different mechanics in order to converting leads to customers. In this case, a combination of … Read more
What a week it has been! This week might go down as the most remembered week in the history of Mixed Reality device launches. Meta announced its next-generation MR headset, the Quest 3, already a few days ago. And today, Apple joined the party with its high-end Mixed Reality headset called Vision Pro. Apple … Read more
eyecandylab now part of Accedo Accedo, the video experience pioneer, today announced it has acquired the assets of eyecandylab, the emmy-nominated provider of innovative extended reality (XR) solutions. eyecandylab’s products and solutions help customers leverage the potential of new innovative use cases for XR, regardless of platform or industry. The platform flexibility speeds up development … Read more
Important note before you start reading ! This article is a bit of an experiment as it was mostly written by ChatGPT, a new generative Artificial Intelligence (AI) tool introduced by OpenAI in November 2022. All text marked in blue below was not written by a human being! What is photogrammetry? Photogrammetry is a … Read more
My key note speech at the “Photo Studio Operations Forum” event I was invited to give a presentation about AR, VR and 3D technologies to a few hundred photo studio operators around the world at the “Photo Studio Ops Forum” event last week. Speaking about other people’s professions is always exciting and fun as you … Read more
Breathtaking sQuba At photo basel, a parallel event to the world-famous and renowned Art Basel art fair, the innovative Swiss mobility think tank Rinspeed for the first time in its unique 45-year history is unveiling a breathtaking 3D NFT (“Non-Fungible Token”) one-off, which is based on one of the most iconic and futuristic automobiles of … Read more
The Small Museums Alliance Representing Territory (SMART) project The Alpine area is rich in small thematic museums telling the history, culture and ancient crafts of their territories. These are often marginal spots on tourist itineraries, with few number of visitors due to both their specificity and difficulty of reaching them given their remote geographic … Read more
2008: Timing is Everything This story is very close to my heart, a tale that was very long in the making, 13 years to be exact. What a journey it has been. 2008 was the year when it all started, also for me personally. I was working for Lonely Planet in Singapore doing business … Read more
It’s that time of year to transition into the holiday spirit, at least that’s what my wife and daughter tell me. To be honest, I normally don’t make much of an effort to write Christmas cards, but this year was different, for two reasons: Everyone now knows how to use a QR code (thank … Read more
As most of you inside of the mixed reality (MR) industry know, MR was first defined in 1994 by Paul Milgram and Fumio Kishino in their much cited paper called “A Taxonomy of Mixed Reality Visual Displays”. According to this, MR is everything between the real and virtual environment, essentially any experience where both … Read more
