Breathtaking sQuba At photo basel, a parallel event to the world-famous and renowned Art Basel art fair, the innovative Swiss mobility think tank Rinspeed for the first time in its unique 45-year history is unveiling a breathtaking 3D NFT (“Non-Fungible Token”) one-off, which is based on one of the most iconic and futuristic automobiles of … Read more
The Small Museums Alliance Representing Territory (SMART) project The Alpine area is rich in small thematic museums telling the history, culture and ancient crafts of their territories. These are often marginal spots on tourist itineraries, with few number of visitors due to both their specificity and difficulty of reaching them given their remote geographic … Read more
2008: Timing is Everything This story is very close to my heart, a tale that was very long in the making, 13 years to be exact. What a journey it has been. 2008 was the year when it all started, also for me personally. I was working for Lonely Planet in Singapore doing business … Read more
It’s that time of year to transition into the holiday spirit, at least that’s what my wife and daughter tell me. To be honest, I normally don’t make much of an effort to write Christmas cards, but this year was different, for two reasons: Everyone now knows how to use a QR code (thank … Read more
As most of you inside of the mixed reality (MR) industry know, MR was first defined in 1994 by Paul Milgram and Fumio Kishino in their much cited paper called “A Taxonomy of Mixed Reality Visual Displays”. According to this, MR is everything between the real and virtual environment, essentially any experience where both … Read more
Back in Salzburg I have been inspired by so many TEDx talks over the years and I could not have been more excited when I heard about the return of the event series to Salzburg after a long pause of almost a decade. As always, “ideas worth spreading” was the key motivator not only … Read more
Every technology has its “moment“ It’s always exciting to see when new technologies emerge and climb up quickly on Gartner’s technology hype cycle. AR had this moment in 2008-2009 shortly after sensor-packed smartphones came to market including the iPhone of course. VR’s moment was around 2016 when HTC, Sony and Oculus launched their first PC/console … Read more
Get up, close and personal to Will Gadd’s Last Ascent with Augmented Reality Join his climb to the ice caps of Mount Kilimanjaro from your Iiving room thanks to the world’s first synced AR experience for on-demand video streaming. In 2014, Will Gadd travelled to Mount Kilimanjaro armed with pictures of towering ice formations and his ice … Read more
If you are a product designer, developer, manager, inventor, innovator or work with anyone in these professions, then this is for you. The power of augmented reality (AR) and virtual reality (VR) is increasingly discovered and used for a more collaborative and efficient process of making real products. If you are on a deadline, as … Read more
Wie so viele Artikel in dieser Zeit fängt auch dieser mit folgendem Satz an: “Covid-19 hat alles auf den Kopf gestellt…” Genau! Und das ist in vielerlei Hinsicht auch ein Segen. Die letzten Monate haben gezeigt, dass wir unsere Gewohnheiten ändern können, wenn wir es müssen. Videokonferenz-Plattformen wie Zoom oder Teams haben Rekord-Nutzerzahlen und Umsätze … Read more