13 years in the making: Qualcomm acquires Wikitude

  2008: Timing is Everything This story is very close to my heart, a tale that was very long in the making, 13 years to be exact. What a journey it has been. 2008 was the year when it all started, also for me personally. I was working for Lonely Planet in Singapore doing business … Read more

Scan QR Code to start the Christmas Party in Augmented Reality

  It’s that time of year to transition into the holiday spirit, at least that’s what my wife and daughter tell me. To be honest, I normally don’t make much of an effort to write Christmas cards, but this year was different, for two reasons: Everyone now knows how to use a QR code (thank … Read more

Mixed Reality at TEDx Salzburg

  Back in Salzburg I have been inspired by so many TEDx talks over the years and I could not have been more excited when I heard about the return of the event series to Salzburg after a long pause of almost a decade. As always, “ideas worth spreading” was the key motivator not only … Read more

NFTs and Virtual Reality. Is it the perfect marriage?

Every technology has its “moment“ It’s always exciting to see when new technologies emerge and climb up quickly on Gartner’s technology hype cycle. AR had this moment in 2008-2009 shortly after sensor-packed smartphones came to market including the iPhone of course. VR’s moment was around 2016 when HTC, Sony and Oculus launched their first PC/console … Read more

eyecandylab pioneers AR on video with the world’s first implementation for on-demand streaming with Red Bull TV

Get up, close and personal to Will Gadd’s Last Ascent with Augmented Reality Join his climb to the ice caps of Mount Kilimanjaro from your Iiving room thanks to the world’s first synced AR experience for on-demand video streaming. In 2014, Will Gadd travelled to Mount Kilimanjaro armed with pictures of towering ice formations and his ice … Read more

Mixed Reality for Product Design and Development

If you are a product designer, developer, manager, inventor, innovator or work with anyone in these professions, then this is for you. The power of augmented reality (AR) and virtual reality (VR) is increasingly discovered and used for a more collaborative and efficient process of making real products. If you are on a deadline, as … Read more

Kann Virtual Reality einen Beitrag zum Klimaschutz leisten? (in German only)

Wie so viele Artikel in dieser Zeit fängt auch dieser mit folgendem Satz an: “Covid-19 hat alles auf den Kopf gestellt…” Genau! Und das ist in vielerlei Hinsicht auch ein Segen. Die letzten Monate haben gezeigt, dass wir unsere Gewohnheiten ändern können, wenn wir es müssen. Videokonferenz-Plattformen wie Zoom oder Teams haben Rekord-Nutzerzahlen und Umsätze … Read more

AR effect for 100 years of kicker

For those of you who are German soccer fans and followers of the Bundesliga, you might have childhood memories of the legendary “Stecktabelle” – well – at least if you are my age 😉 You might also look back at times when you would go to your local “kiosk” to pick up the latest, freshly … Read more

Where will Augmented Reality take us? An interview with Andy Gstoll

The following interview was conducted with Andy Gstoll, CEO of Mixed Reality I/O by Yoni Binstock, author of “What is Augmented Reality? Everything You Wanted to Know Featuring Exclusive Interviews With the Leaders of the AR Industry“ on May 13, 2020. What excites you the most about augmented reality? Augmented and mixed realities will increasingly … Read more