AI Brand Day: A Glimpse into the Future of AI and Mixed Reality
Jung von Matt’s inaugural AI Brand Day was an unforgettable experience, showcasing the limitless possibilities of artificial intelligence in brand communication. From AI-driven creativity and immersive AR/VR experiences to groundbreaking insights into space exploration, the event was a deep dive into AI’s potential to reshape our world. With thought leaders, industry experts, and an engaged audience, we explored AI not just as a buzzword, but as a transformative force ready to shape tomorrow’s brands, experiences, and interactions.
Conversational AI in Mixed Reality: what are the possible use cases?
The integration of conversational AI with Mixed Reality is a fusion that is pushing the boundaries of how we engage with technology. At the heart of this innovation is a digital humanoid powered by ChatGPT’s advanced voice capabilities. This virtual character can stand right in front of you, responding to questions, engaging in natural conversations, and even guide you through complex topics.
For everyone at the event, the obvious question was how brands can leverage this technology. The creatives at Jung von Matt quickly envisioned digital brand ambassadors or influencers who could exist as lifelike 3D characters in both the physical world—through augmented or mixed reality—and in fully digital spaces, such as in virtual reality. Imagine having a historical figure as a virtual storyteller or a product ambassador who can answer your questions in real time, all through a personal, immersive experience. Could this perhaps represent the next frontier in marketing, where brand communication becomes a conversation rather than a monologue, blurring the lines between digital and physical interactions?
What’s Next?
Could we see the next AI Brand Day unfold in a world where attendees are not just watching but participating as holograms? Perhaps the next evolution of this technology will allow us to interact as fully immersive avatars in real-time, creating an entirely new level of engagement for brands and consumers alike.
For now, we at Mixed Reality AI are thrilled to have been part of this innovative event. Thank you, Jung von Matt, for hosting such an inspiring day, and to everyone who made it an unforgettable leap into the future of AI and brand communication. This journey has just begun.
A few impressions from the event
Photo credit: Jung vom Matt
